
Fitbit is on the verge of acquiring indie smartwatch company Pebble, according to reports. Both companies are struggling to stay afloat in troubled waters — Fitbit shares recently plummeted after subpar Q3 earnings, and Pebble laid off 25% of its staff back in March.
TechCrunch reports that Fitbit is paying between $34 and $40 million for Pebble. This news may be great for Fitbit users: Pebble’s operating system offers a greater range of customization through a range of user-created apps, which could open the door for more smartwatch features on future Fitbits.
Related: Read our full review of the Pebble 2
But the Pebble community isn’t happy. The same qualities that built Pebble’s user base — a developer-friendly operating system, a range of apps, and quirky watchfaces — are in a gray area with reports of the acquisition.
We’ve reached out to Fitbit and Pebble for comment. A representative from Pebble told WearableZone, "We don't comment on rumors or speculation." We’ll update this story as news develops.
In the meantime, here’s what Pebble users have to say.






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