Fitbit is apparently all about those strategic partnerships.
Fitbit already has partnerships with several companies, including Strava, Thermos Connected Hydration Bottle, and Weight Watchers. And at CES 2017, the fitness tracking giant announced that they’re partnering with three more.
The first integration is with Habit, a personalized nutrition service. Habit gathers data in order to provide unique diet recommendations. This deal will allow Habit to use Fitbit data to provide more specific meal plans.
The second is with Peloton, a sleek stationary bike that offers interactive video-guided workouts. The Fitbit integration will allow indoor pedallers to track more data about their exercise. For example, if users have a Fitbit that includes heart rate monitoring, they’ll be able to see how their spin sessions affected their pulse.
The third, and perhaps the most interesting integration, is with VirZOOM. They offer sports-centered virtual reality experiences. Users interact with the VR environments through a bike controller. By syncing the VirZOOM with a Fitbit, users can log each foray into virtual worlds as a workout, and track just how hard they worked while they had the VR helmet on.
Fitbit calls this an expansion of the “works with Fitbit” ecosystem. Fitbit will show off how these integrations work at CES.